- Nearly 70 percent of respondents plan to watch the Olympics either often or very often.
- Virtually all (93 percent) plan to watch the Games live on TV.
- A sizable majority (74 percent) plan to watch the opening ceremonies on Friday, July 27.
- Three Olympic sports emerged as favorites: gymnastics, track and field, and swimming/diving.
- Of those who don’t plan to watch the Games, most will opt instead for TV comedies and dramas.
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