Despite Lockout, NBA Ratings Are Strong

The NBA lockout, which delayed the start of the 2011–12 regular season and wiped out 16 games, hasn’t tempered fans’ enthusiasm. According to the Media Life website, ratings for games on TNT and ESPN are up substantially for the first 13 games of the year.

According to Nielsen data, games on TNT are averaging 3.1 million viewers, up 67 percent over last year at the same time. On Christmas Day, ESPN’s telecast of the Los Angeles Clippers-Golden State Warriors game earned a 2.3 overnight rating, up 77 percent from a game held in the same time slot last year.

TNT and ESPN are available to all Suddenlink customers who have what is commonly known as Expanded Basic TV service.