Nielsen: Traditional TV Viewing Still Popular

Traditional TV viewing continues to rise in popularity and frequency, according to Nielsen’s Cross-Platform Report for the second quarter of 2011. Monthly time spent watching traditional TV rose 1.9 percent, to 146 hours and 20 minutes, a year-over-year increase of two hours and 43 minutes.

The study also found that Americans watched more than four times as much time-shifted TV – on digital video recorders (DVRs) and video-on-demand service – as online video. Households with a DVR increased to 39 percent, up 13 percent in the last year. In the last two years, time-shifted TV viewing per month rose 31 percent.