Survey: Many Multitask While Watching TV

About one-third of Americans do other things while watching live or time-shifted TV programming, reports MediaDailyNews, which examined the findings of a Harris Interactive poll with Adweek.

The most popular multitasking activity is surfing the Internet. More than half (56%) of those surveyed said they use the Net while watching TV. Other activities that scored high were reading, social networking and texting.