Viewers Quick to Abandon Online Videos

Online video clips better be compelling from the start or viewers will stop watching them quickly, according to research by Visible Measures. Nearly 20 percent will click away from online videos they’re watching within the first 10 seconds. By the time a video reaches 30 seconds, a third of viewers leave. At one minute, 44 percent of the audience moves on. MediaPost blogger Steve Smith examines the phenomenon known as viewer abandonment.