500,000,000 Members and Counting

Half a billion people are now using Facebook, a membership milestone reached yesterday. Just two years ago, the social networking site had 100 million users. USA Today’s Kristin McGrathexamines this phenomenal growth story …

Facebook has grown up since it began as a haven for only a few select universities in 2004. About 70% of Facebook’s users now live outside of the United States, with the Middle East, Indonesia, Malaysia, Singapore, India and Brazil becoming some of the fastest growing regions. “It has changed in a lot of ways,” [Director of Market Development] Randi Zuckerberg says. “Instead of looking at Facebook as a tool to look up other college students, you really feel like you can look up almost anyone in the world.”