Sports Lead the Way in Online Video Viewing

After yet another sports event – the FIFA World Cup – produced impressive online viewership numbers for ESPN3.com (formerly ESPN360.com) and UnivisionFutbol.com, Will Richmond of VideoNuze examines why athletic events are the champions of the online video world.

“Online users are clearly becoming accustomed to watching sports online for free … ESPN3, the broadband network that ISPs subscribe to and consumers get for no additional charge, is now available in 50 million U.S. homes. These subscription services become even more valuable with connected devices that make TV-based viewing a reality … Sports are the ideal genre for both online and mobile video viewing because fans are passionate and are strongly motivated to follow their teams and favorite players.”