Analysis: TV Viewing Is Alive and Well

Despite more viewing of video content on other platforms (e.g., Web and mobile devices), viewership of traditional TV has not suffered.

According to R. Thomas Umstead of Multichannel News, a Turner Research evaluation of Nielsen data found that the average hours of viewing per person per week increased to 34.3, compared to 34.1 hours a year ago and 32.6 hours in 2006.

As viewership has increased, so has the penetration level of DVRs, suggesting more people are viewing shows on their own timetables. Today 36 percent of homes have a DVR, up from 31 percent at the same point in 2009.