Cable Networks Expand Content to Gain Viewers

Have you clicked on your favorite music channel only to find a cooking show? Tuned into an educational channel and found pawn shop operators? Gary Strauss explains why

“Once defined by clear content niches, many cable TV networks are scrambling to broaden their audiences … sprinkling traditional lineups with reality, food, dramas and comedies — popular genres that viewers are accustomed to seeing on rival cable and broadcast networks.”