Study: TV Still Rules Media World

When it comes to capturing eyeballs and delivering effective advertising, TV remains king of the hill. A study by the Television Bureau of Advertising finds that adults spend twice as much time watching TV than they spend on the Internet. Other key findings: TV enjoys greater reach than other forms of media, including the Internet; it is perceived to have the most authoritative and influential advertising; and it remains the primary source of news. The full study is available here.