The Price of ‘March Madness’

It’s apparently $10.8 billion over 14 years

The NCAA has signed a new 14-year television, Internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc., to present the Division I Men’s Basketball Championship, beginning with the 2011 tournament through 2024.

As part of the $10.8 billion agreement, all 68 games, beginning in 2011, will be shown live across four national networks — CBS, TNT, TBS and TruTV — a first for the 73-year-old championship. The pact covers a tournament that expands from its current 65-game slate, and will put the Final Four and national title game on cable for the first time in 2016.