Multichannel News interviews ESPN President George Bodenheimer. An excerpt:
- MCN: What event or deal would you point to that you feel officially put ESPN on the national sports map?
GB: I think there were a few of them, starting with our coverage of the NCAA [men’s] basketball tournament when we televised the early rounds — that was huge for us.
Also the America’s Cup, which hadn’t been televised previously, was big. We were bringing back pictures from Australia that no one had ever seen before.
Then we finished it off with the acquisition of the NFL rights package in 1987. I think those were the three distinguishing moments that put us on the map.