Later this year, the new service should be expanded further to Andrews, Big Spring and Plainview, Texas, as well as Clovis, N.M.
Access to the VOD service will be enabled by a new interactive program guide, Macrovision’s i-Guide®, which Suddenlink is pre-loading on set-top boxes slated for delivery to new digital customers. The same guide will be deployed electronically to digital boxes that are already in customer homes.
Once enabled, Suddenlink’s VOD service will offer thousands of viewing choices, including movies, sports, news, music and shows from popular cable networks such as Nickelodeon, NOGGIN, MTV, Comedy Central and Discovery.
An expanded inventory of high-definition (HD) programming will be included in the mix. More than a third of the Suddenlink VOD library will be free. The rest will be available for either a per-view charge or monthly subscription.
VOD allows viewers to order the titles of their choice via remote-control, at any time, and have access to those titles for an extended period; typically, 24 hours. Viewers can also pause, rewind, and fast-forward their choices, much as they do with a VCR (video cassette recorder) or DVR (digital video recorder). In contrast, pay-per-view or PPV service offers a far more limited slate of programming than VOD and makes that programming available only at certain, pre-scheduled times.
“VOD service clearly puts more control in the customer’s hands,” said Dave Gilles, Suddenlink’s West Region vice president. “It lets them view all kinds of entertainment programming, when and how they want to see it.”
Suddenlink’s VOD library will be regularly updated, with about one-third of the inventory changing over each month to make fresh choices available to customers. VOD programs will be stored at a centralized server and delivered across the company’s new, West-Texas fiber ring, completed earlier this year.