Company Names CMSO

Today, Suddenlink announced that Jerry Dow will fill the newly created position of Chief Marketing and Sales Officer, reporting to Tom McMillin, the company’s Chief Operating Officer.

Dow was most recently a member of the leadership team at Vanguard Car Rental, where he was responsible for all marketing, advertising, reservations and e-commerce activities for both the National and Alamo car rental brands. Vanguard successfully rebuilt both brands and sold the business to Enterprise Rent-a-Car. Prior to Vanguard, Dow oversaw global brand advertising, promotions, sponsorship, and brand communications for United Airlines. Dow helped manage the United brand during the toughest period in the company’s 80-year history, including the post 9/11 environment, bankruptcy, and record fuel prices.

Prior to United, Dow served as Director of Marketing for Pella Corporation (Pella Windows), one of the strongest brands in the building products industry. During his time at Pella, Dow helped implement the company’s move into the replacement-window category and developed Emmy-nominated advertising that contributed to the company’s consecutive years of double-digit growth. Dow started his career with the Leo Burnett Company, managing a number of world-class brands such as Maytag, Jenn-Air, Magic Chef, Sealy, Stearns and Foster, and Kraft. Dow holds a Master in Advertising from Northwestern University, and a B.S. in Journalism from Oklahoma State University.

At Suddenlink, Dow will work with Mary Meier and the other members of the corporate and regional marketing teams to drive all marketing, advertising, promotion, and sales activities for the company.